CRBT or Caller Ring back tone is a unique solution that enables subscribers to opt for personalized audio content in place of regular tones.

At Innovii, we are offering CRBT service that not only allow subscribers to choose their choice of tones but also helps to generate additional revenue through personalized and targeted promotions. This service can be accessed through multiple channels including SMS, USSD, WAP, etc.

Types Of CRBT Services

Innovii's Caller Ring Back Tone (CRBT) solutions can be categorized as:

Normal: Selected tone is played instead of normal MSC tone.

Corporate services: Businesses and other organizations can use CRBT to advertise their products and services.

Prayer time notice: People will listen to prayers (Azaan) while calling.

How CRBT Service Works?

Customers just need to subscribe the service through the use of IVR. They can select their choice of audio from various available audio contents. After the selection is done, anyone who will call the subscriber will get to listen to the selected audio.

Take advantage of Innovii's CRBT service and allow your callers to hear your pre-defined ring tone or audio clip instead of standard ring tone until you pick up the call.